As a drought becomes a major concern in California, the idea of replacing old lawns with artificial grass becomes more and more attractive to home and business owners. In the interview with Ken Wayne, Fox News, San Francisco, Jim Luthi, the homeowner of Newark, confessed he has bit the bullet and replace the sod with artificial turf: "Thirty something years of having droughts on and off. "
Click here to WATCH
As every homeowner knows, a nice lawn takes a lot of work and water, and for some it doesn't worth it anymore.
"A few years ago I wouldn't have got this because I didn't like the artificial turf, but they've gotten so good now that I figured you know what, I'm going to do it. And I wanted to lessen the workload on myself a little too," Jim said.
Michael McGinnis, a landscaper, loaded his pick up with a giant roll of artificial turf at Global Syn-Turf's warehouse in Hayward, California. He says he is getting a lot more business installing turf.
"It's becoming extremely popular. People can't get enough of it I guess," he told KTVU.
The artificial grass industry is exploding. Global Syn-Turf, the largest artificial grass manufacturing company in America runs 45,000 square foot warehouse in Hayward. But that's only a small part of their business. They carry artificial turf products all around United States, including large metropolitan areas in Florida, Texas, Nevada, Arizona, New Mexico, Colorado, New York and East Coast. Residents and landscaping businesses in Southern California pick up turf directly from GST's huge Los Angeles and San Diego warehouses. With increasing popularity of artificial turf in United States, most manufacturers run out of products quickly, but not Global Syn-Turf.
Dave Maronic, a company vice-president, told KTVU the business is booming. "We've doubled, tripled every month," he said. "Different engineered blades is the way of the world right now."
Global Syn-Turf produces more than 65 types of artificial grass of different colors, heights and weights. Engineered blades are designed for high performance, impeccable resilience, super-natural looking turf. It is not your old-fashioned, carpet looking Astroturf.
"It looks just like the real thing, feels like the real thing. It's environmentally safe for the kids, for the pets," said Maronic.
With the late concern about a crumb rubber linked to health issues and used by other artificial grass manufacturers, Dave Maronic made it clear that Global Syn-Turf has never been in favor with the use of old, used crumb tires, and always recommended natural infill solutions to their customers.
"It's environmentally safe for the kids, for the pets," said Maronic. "There's different padding to meet G-Max ratings for fields that you don't have to use that rubber. So it's not something we carry. Not something we sell," he said.
G-Max is the measurement of the shock attenuation of sports surfaces. The performance values of an artificial grass field can be understood as a reflection of the field's G-Max rating. With the G-Max below 120, the surface is too soft and may not provide enough energy return to the athlete, and leads to premature exhaustion. When G-Max rating is above 180, it creates an overly hard field, and will cause a performance hazard introducing the risk for severe injuries. The use of crumb rubber is not required to achieve perfect G-Max rating, and there are other ways to achieve a maximum level of protection to athletes.
This year, Global Syn-Turf installed a million square feet of turf at the Twin Creek Sports Complex in Sunnyvale, California.
You may think that installing artificial grass is a more expensive alternative to a natural sod, but in a long haul it pays for itself by reducing water bills and the maintenance costs. In California, major water agencies run rebate programs to help homeowners transition their lawns into the drought-tolerant landscape. According to professor of Earth sciences at UC Santa Cruz Lisa Sloan, who predicted a severe California drought back in 2004, "the actual situation in the next few decades could be even more dire that our study suggested." But even the scientists are wrong, for most homeowners swapping to artificial lawns makes more sense money and maintenance wise.
At least that's the thinking of Jim Luthi as he gazes at his pristine Newark yard. "I think it looks great. Looks fabulous. Looks like regular grass."
Global Syn-Turf, Inc. today announced the release of new line of artificial grass developed with one-of-the-kind Double S shape technology designed to create super-realistic look and higher resilience of synthetic turf surfaces. With this latest release, Global Syn-Turf further satisfies the industry's demand for a proven and reliable outdoor solution which is inherently low-maintenance and zero-irrigation; a synthetic grass which provides greater resiliency, realistic appearance and lasting durability.
The latest enhancements with Double S shape blade allow wider than regular, texturized look to the end-product. This update nests neatly with core value of the synthetic grass - the capacity to withstand severe weather changes, intense and constant use in combination with a soft, plush touch.
The new Double S fiber technology features multi-color emerald green and olive green blades with double thatching in brown and green for additional elaborate feel. First releases of Double S Blade line of artificial grass is available for distribution country-wide. Double S-72's pile height is 1 7/8 inches with 3/8 inches turf gauge and the face weight 72 oz.Double S-61 comes with the pile height of 1 3/4 inches and face weight 61 oz. The sturdy backbone of the fibers makes the grass stand up for a longer time and give the surface a remarkable resilience. This unique fiber blade significantly reduces glare to create super-realistic appearance....
Amazon.com, electronic commerce company, has expanded its services to include connecting homeowners with landscape contractors. The site, Amazon Home Services, launched earlier this month and allows based businesses to sell their services through the website.
It may be in the very near future when artificial grass installers, too, are connected to homeowners looking to save money and water on their lawn care through Amazon's new portal. Amazon is already a seller of physical products, artificial grass being one of them, but now they're trying to make way into the services marketplace, competing with such companies like TaskRabbit, Angie's List and Uber.
For example, for roughly $120 you can have your lawn mowed by an Amazon-approved lawn maintenance contractor; and if you live in the appropriate service area, you can have your goat grazed it you so fancy. Amazon's revenue model is that it takes a percentage commission from all of the services sold through their site: 20 percent from the sale price of standard services, and 15 percent from custom services.
Will Amazon become the go-to website for artificial grass installers to connect with potential clients? Perhaps....
Immediately following Governor Jerry Brown's announcement that a 25% reduction in California's water usage is mandated, a good number of residents and homeowners in California agree that the state's approval of artificial grass is the beginning of a larger wave to come in the future. During his initial announcement, Governor Jerry Brown stated that the idea of having a nice little green grass lawn getting watered every day is a thing of the past.
The California Water Resources Control Board is scheduled to release its proposal for how they will achieve a 25% reduction in two weeks. The restrictions are to take effect on June 1, 2015.
Many are now not only open to but keen on converting their lawns to artificial grass. One homeowner in Orange County, for instance, says that she and her mother have been living in a house with a real grass lawn for 60 years. But as they went shopping this weekend they walked by an artificial grass supply store and her mother declared that artificial grass is the yard surfacing material of the future. Both she and her mother are open to installing artificial grass if keeping their current real grass lawn becomes unsustainable.
However, she said that she and her mother are not willing to go so far as to install drought-tolerant xeriscaping like cacti, etc., in their yard, because it doesn't provide the functionality that a fake grass lawn provides as far as being a suitable surface for the kids and the whole family to play and supporting physical activities....
Global Syn-Turf, Inc., the leading artificial grass manufacturer, attended the 46th annual Carmel Valley Garden Show in Carmel Valley, CA, on April 3rd, where it showcased its drought-tolerant artificial grass products and industry expertise to the Northern California community. This eagerly anticipated event drew people from all over the region who came out for the exceptional vendors. The vendors, ranging from professional gardeners to flower arrangers to landscaping companies, displayed their latest products and methodologies. On display at Global Syn-Turf's booth were artificial grass samples, installation pamphlets and brochures.
"Global Syn-Turf has attended the Carmel Valley Garden Show for several years and was pleased once again to be a representative of the artificial grass industry in Northern California," said Rachel Brady, Global Syn-Turf's Sales and Marketing Manager. "This show is just one of the ways that Global Syn-Turf interacts with the Northern California community. Shows like this are essential for the development of our products and the artificial grass and landscaping industries. This hands-on experience encourages professionals and consumers alike to make the connection between their gardening and landscaping decisions and the environment and community."
Throughout the show, Global Syn-Turf and the show's participants were cognizant of California's water woes. And, due to Governor Jerry Brown's announcement last week of upcoming mandated water usage reduction, Global Syn-Turf's products were repeatedly noticed by visitors for their unique water efficiency.
"Since there's a drought right now, and we're facing a mandatory 25% reduction in water usage, it's critical to emphasize that there are opportunities to substitute water-intensive lawn materials with drought-tolerant materials like artificial grass -- which is just as beautiful as real grass," continued Rachel Brady. "The Environmental Protection Agency estimates that the average household uses 96 gallons of water per day on outdoor uses. And more than half of that water is used for watering lawns and gardens. A significant percentage of that excess quantity can be eliminated simply by installing artificial grass in yards. In short, artificial grass affords the utility and joy of having a lawn with none of the harmful side effects."
Rachel Brady said the greatest reward for Global Syn-Turf's participation in the show was seeing visitors' reaction to their drought-tolerant artificial grass products. He was approached throughout the first hours of the Carmel Valley Garden Show by visitors asking for tips on how to install artificial grass and about its various water-saving benefits.
Global Syn-Turf was founded in 2009. Since then, Global Syn-Turf have showcased their products annually, attracting more and more visitors each year. On the increasing popularity of artificial grass, Rachel Brady said, "The increased interest in Global Syn-Turf's products is a testament to the growth and success of the artificial grass industry and Global Syn-Turf as a company. In only in six years, artificial grass has gone from just a niche industry to being a part of the popular landscaping vernacular."...